This change in target audience brought with it the need for a rebrand and a new website targeting grooms and brides to be. Elaine’s shop and floral style has a soft vintage feel and this needed to be reflected in the brands personality and logo. It was also important to consider the wedding market and potential competitors to ensure that the branding for The Flower Barrow had a unique and personal feel.

I have created a logo using a script typeface and floral illustrations with a grey, white and green colour scheme. I wanted to keep the overall outcome soft and maintain a slightly more hand rendered style outcome in keeping with the brand’s vintage personality. While designing mockups for The Flower Barrow’s website I wanted to emphasise the professional and quality services provided by Elaine as well as her creative abilities.

I began my research for the logo by exploring vintage logos and typography as well as looking at a variety of floral illustrations in order to help me choose an appropriate style. The illustrative elements were then created by hand sketching out a variety of flowers before selecting the tulip and leaf outcome. I then recreated the outcome on Adobe Illustrator and added the soft colour palette and business name. The script typeface Debby was used to add to the overall hand rendered feel of the outcome.

When creating the business card, I was advised to make two coloured outcomes. This included a dark and light-coloured background. I selected a dark and light grey as I felt this would be softer than black and white backgrounds and add to the professional feel of the business card. When arranging the text on the back of the card I created one centrally aligned outcome and one two column outcome for the client to select from.

I began the wireframing process by first completing an ample amount of research on local floral businesses, particularly those targeting the wedding market. I also researched some of the leading wedding florists in places such as London and New York to get a clear understanding of how high-end florists are promoting their services. I used the information gathered to sketch out wireframes of potential structures for the website. I recreated the outcomes digitally using Figma as shown above, to be sent to the client and reviewed.

When the structure of the website was finalised, I created the above homepage mockup. As the website is solely focused on the wedding market and does not promote The Flower Barrow shop and its other services, I was able to take a more high-end approach to the design outcome. I wanted the website to not only be reflective of Elaine’s expertise in wedding floral arrangements but also to reflect the role floral arrangements play as part of the wedding day, which I feel has been captured in the above outcome. (This website is still in the production phase).