When starting a company it can be difficult to present a clear and consistent identity especially when producing online promotional materials. Therefore, it is important to start out with a strong brand and logo that represents the ideals of the company.

I have created a logo based on a brand personality of professional and reliable excavation services. The logo incorporates a CE monogram, wordmark and the colour blue as selected by the client. This has resulted in a strong and professional outcome, themes which I have carried through in a minimalist webpage design, displayed below.

I created the monogram element within the logo by combining a lowercase ‘c’ and ‘e’ using a blend of positive and negative space suggestive of the two letter forms. The curve of the monogram is also representative of a digger bucket in keeping with excavation services. The wordmark was created using the typeface Muli, bold. The wordmark has been customised by removing a section of the ‘x’ in excavations reflective of the removal process in digger work and also providing a modern and edgy feel to the design outcome.

I created the above mockup using figma. I began this process by researching local excavation services and their websites and then looking at larger excavation service companies more globally. I then wireframed out three variations, discussed each with the client, made amendments based on feedback and available content resulting in the above webpage mockup. The aim of this webpage is to generate an online presence outlining the services provided by Clarke Excavations and providing location and contact details. As more content is generated further pages will be added to the website presenting an overview of recent projects. (This website is still in the production phase).